SCHOENBAUER, Sarah: Situated Identities - The entanglement of corporate and social identities within life science research groups.

 
Abstract


Recent developments in life science research include blurring boundaries between private and academic sector. Entrepreneurial and marketing aspects, such as corporate strategies, management practices and branding, have a profound influence on the way research is conducted as well as on social aspects of life sciences. The incorporation of such facets in daily research is gaining – so my assumption – more and more significance for example when it comes to the development of commitment for ones place of work or self-representations of scientists and their research groups.
A tempting question in this field is how -on the crossover between corporate identity and scientific culture- a specific identity is constructed on different levels, such as individual, group and institutional level? My dissertation aims to analyse possible mechanisms of identity construction, social and corporate, of life scientists at universities performing basic research. To do so, I will use the theory of social practices combining it with Erving Goffman´s framework of “Frontstage-Backstage” and Donna Haraway´s concept of “Situated Knowledge”. My focus will lie on a comparative approach between the US and Austria, as I aim to analyse divergent and convergent facets of life science laboratory groups in respect to the “situatedness” of all relevant actors.