University communications as auto-communication: the NTNU ‘Challenge Everything’ campaign

Autor(en)
Sarah Davies
Abstrakt

This article offers an in-depth exploration of university communications practice by describing and analysing a publicity and recruitment campaign, called ‘Challenge Everything’, carried out by the Norwegian University of Science and Technology (NTNU) in 2018. By providing insight into internal sense-making around the campaign it contributes to literatures in science communication and communication management.

Organisation(en)
Institut für Wissenschafts- und Technikforschung
Journal
Journal of Communication Management
Band
24
Seiten
227-243
Anzahl der Seiten
18
ISSN
1363-254X
DOI
https://doi.org/10.1108/JCOM-08-2019-0120
Publikationsdatum
2020
Peer-reviewed
Ja
ÖFOS 2012
509017 Wissenschaftsforschung
Link zum Portal
https://ucris.univie.ac.at/portal/de/publications/university-communications-as-autocommunication-the-ntnu-challenge-everything-campaign(e9d04163-379e-4820-a713-e73c8f21b08e).html